It also shows that the brand's values are for promoting connectedness and kindness between others. This is what the Happiness Machine is often written about and included in many different courses on successful messaging. The second ad is for Coke Zero, with specific focus on the United Kingdom including a James Bond theme can he found here http://www.coca-colacompany.com/videos/unlock-the-007-in-you-new-coke-zero-commercial. This commercial is more oriented towards esteem and self-actualization and a reliance on self-actualization through ingenious strategies and action. It is inclusionary yet with the twist of intellectual and ingenious action, which is perfect for British society. The last video is all-inclusive and shows how the world can be a cold place without a friend. Turkey is a very family-driven culture yet also...

That is why this video is so soft; it shows people being supportive of each other as their culture can at times be harsh to live in. Coke Zero (De-i-im icin s-f-rla) advertisement for Turkey can be found here: http://www.coca-colacompany.com/videos/degisim-icin-sfrla-ytzqn7rsxwiks. It looks to fulfill the love and belonging need.
References

Dalgic, T. (1994). International marketing and market orientation: An early conceptual attempt at integration. Advances in International Marketing, 6, 69-69.

Kleiner, B.H. (1983). Integrating major motivational theories. Journal of Systems Management, 34(2), 26-26.

Sheth, J.N., & Sharma, a. (2005). International e-marketing: Opportunities and issues. International Marketing Review, 22(6), 611-622.